Reputation Management, Media Relations and Bespoke Training
Lunice Johnston Communications is a PR agency specialising in public relations (PR), reputation management, and media training.
Our 25 years of experience serves as the bridge to your business objectives, connecting you to stakeholders through meaningful communication that result in opportunities to grow your business.
WE ARE YOUR BRIDGE TO….
PR & Media Relations
Managing media relationships, writing and issuing of press releases and securing media coverage
Reputation Management
Management of your reputation through media relations in times of crisis
Training Service
Training and facilitating of workshops
At Lunice Johnston Communications, we know that control of the narrative is essential to building your reputation effectively. We also know that a crisis need not become a communications disaster.
Lunice Johnston Communications is a PR consultancy that provides a proactive, strategic approach to PR, media relations, media training, social media and reputation management.
When it comes to “earned” media, also known as public relations (PR) or media relations, you need a professional by your side to help you navigate the myriad of opportunities to expose your brand and convey your message – effectively, accurately and clearly – to achieve your business objectives.
Our unique and specialised capabilities will help you build your brand and strengthen your reputation.
As your bridge to effective media management across traditional (print, online, broadcast), Lunice Johnston Communications is known for:
- A proactive, strategic approach to PR, media relations, communications and reputation management
- Providing a one-stop shop for all your communications needs
- Excellent relationships with strategic media partners that are continuously nurtured and developed
- Monitoring business and media trends pro-actively on behalf of our clients
SECTOR UNDERSTANDING
We have extensive experience of the business environment and across a variety of sectors that enable us to provide a wide range of individualised services to each of our clients, aligned with their sector’s requirements, supported by key media contacts in each sector.
Our sector knowledge includes:
| Telecommunications | Financial Services | FMCG |
| Retail | Mining | Power Generation |
| ICT | Education | Construction |
| Professional services | Media and Entertainment | Pharmaceutical |
| Logistics | Sport | Retail |
OUR VALUES
Lunice Johnston Communications is a values-driven business. We take our role as stakeholders in the media industry seriously and rely on our own reputation for referrals of work based on our integrity with the media and quality delivery to our clients.
Our values include:
- Integrity
We are passionate about editorial integrity and freedom of speech. We hold ourselves accountable for our words and our actions and value our integrity above all else. - Honesty
We believe in engaging honestly with the media to create opportunities for our clients to have their say. - Responsiveness
Media opportunities and crisis management is often time-sensitive. We are committed to the highest standards of responsiveness for our clients. - Confidentiality
We are often exposed to highly confidential information and guard that trust with our clients fiercely. - Quality
We are focused on producing quality communications that are both accurate and achieve our clients’ objectives efficiently.
Lunice Johnston’s media partner relationships and extensive experience provide a one-stop shop for all your public relations (PR),
reputation management, and media training needs.
IN-HOUSE EXPERTISE
Lunice Johnston founded Lunice Johnston Communications in 2016. She decided to take the plunge and own her own reputation management business after gathering more than 25 years’ experience working for various public relations and reputation management agencies. Lunice’s scope of experience includes managing the full spectrum of public relations, media liaison, crisis management, reputation management, stakeholder management and facilitation of related workshops.
During the past decade, a wide range of companies have benefited from Lunice’s versatile and perceptive communications, media and business skills. Lunice believes in working closely with her clients on crisis communication and management, developing stakeholder relationships, media strategies and building profile opportunities.
Lunice’s client portfolio includes national and international companies in retail, health care, the chemical industry, education, finance, legal, construction, mining and engineering.
In addition to helping clients building and manage their reputations, Lunice is passionate about training her clients in a variety of areas. She has developed a bespoke media training approach that empowers her clients to make positive impressions with the media on television, radio, print and online channels.
Markets served
We are based in Johannesburg, South Africa and have deep knowledge of the complex South African media spectrum. We also serve international clients looking to grow their reputation in South Africa and other African markets.
Lunice Johnston Communications services include public relations (PR), reputation management,
developing and implementing media strategies, and media training.
PR AND MEDIA RELATIONS
We apply our in-depth business and sector understanding with our reputation among journalists and media outlets to earn your company’s space in the news.
We offer the following PR and Media Relations services:
- Develop and manage internal and external communications strategies aligned to clients’ business and marketing objectives
- Develop and implement media strategies, using traditional and social media
Manage full spectrum of public relations, including:
- Liaise with local and international media daily
- Write press releases and thought leadership articles
- Provide media impact reports
- Develop communication strategy using a bespoke methodology
- Arrange media roadshows and press conferences
- Provide strategic and practical advice on full spectrum of Stakeholder Management
CRISIS AND REPUTATION MANAGEMENT
A good reputation is your most valuable asset. But, at some point, all individuals, companies, governments and countries may face crises where integrity or reputation is called into question, potentially with far-reaching brand and personal damage.
During a crisis, you need to control the narrative, from all angles. Every touchpoint should be aware of the situation and how to respond. Working with experts will help you avoid pitfalls and errors, and contain the communication to achieve your business objectives.
We offer the following Crisis and Reputation Management services to assist our clients prepare for such an eventuality and manage any reputational crisis:
- Review existing crisis communication plans
- Scenario planning
- Develop approach documents
- Review of existing crisis communication plans
TRAINING SERVICES
Our bespoke training and workshops assist to maximise your company’s potential and to communicate with impact.
We offer facilitation and workshops in the following six areas:
REPUTATION MANAGEMENT
The reputation of a brand is based on stakeholders’ perceptions. Any perception is subjective and often emotional. Regardless, the potential for negative impact on a company or individual’s reputation is significantly increased by social media and the prevalence of fake news.
This workshop increases your awareness of the various components of reputation management and empowers you to take control of potential negativity in a proactive manner.
PERSONAL BRANDING
The persona of your company’s brand is closely linked to that of the personal brands of your leaders and employees. Understanding your personal brand, and its impact on your company’s brand, will empower you to make smart decisions and avoid a myriad of pitfalls.
MEDIA TRAINING (Practical)
This specialised media training integrates the business world with the media world and creates a realistic learning situation.
Delegates are put through the motions of realistic media engagements with journalists from the business and trade industries. Through their closely monitored interactions, delegates become aware of the benefits of sharpened media skills.
Session duration is dependent on the number of delegates and can be negotiated according to the needs of the company.
PRODUCTIVE AND IMPACTFUL SOCIAL MEDIA
Social media is a minefield for reputation management. By its very social nature, it exposes your reputation to overt criticism and attacks, and crises may inadvertently develop.
Learning to navigate the pitfalls of communicating on social media can help you prevent reputational damage.
CRISIS MANAGEMENT
Prepare yourself and your business for the eventuality of crisis management. How you and your business deal with the crisis will determine how your reputation is affected and whether it remains intact.
PROACTIVE MEDIA ENGAGEMENT (Theory)
This theoretical introduction to the media has been designed to enable our clients to change their approach to the media from defensive to proactive. It addresses the following key areas:
Contact Lunice Johnston for your public relations (PR), reputation management,
media strategy, and media training needs.